Figures provided by NewHope360 indicate that the protein supplement market is expected to reach $33.9 billion by 2020 in Australia. And, with a reported 4.6 million Australians having a gym membership by 2015, the demand for protein supplements will continue to grow. Whilst demand for protein remains high, there are an increasingly more diverse range of products available in the protein supplement range. The range of products have increased significantly and the choices available to gym goers is far greater than the standard 3 whey protein products.
What are the health benefits of protein supplements
Increasing protein consumption is important, especially during training, because it delivers significant health and performance benefits. An article in Men’s Health magazine reviewed various academic studies on health and well-being benefits from protein supplements. In particular by maximising protein intake whilst training it may assist fat loss whilst maintaining muscle development; it increases muscle size and increased strength; may help fight certain cancers like prostate and colon; helps to manage stress and anxiety; and improve the bodies immune system.
What protein supplements are available
Whey protein is by far the most popular protein supplement. It contains high protein content, tastes great and provides essential amino acids. Whey protein is available in three forms concentrate, isolate and hydrolysate. Casein protein is another popular supplement this is due to it being a milk based protein product made curds.
There are less well known protein supplements including egg protein powder which is easily absorbed by the body and is digested by the body more slowly than whey. Soy protein powder which is favoured more by female athletes due to estrogen health benefits it provides.
If your dietary choices restrict milk based protein supplements there are a number of other products available that include rice, hemp and pea protein powders. A mix of rice and pea protein powder is often referred to as the “vegans whey” as it will have a very similar amino acid profile to that of whey protein.
The protein absorption myth
There is a huge amount written about the amount of protein you can take and how much can be absorbed by the body. There is no one size fits all truth and much will depend on the individual, their starting point, their goals, their lifestyle.
It is useful to monitor the intake of all nutrients like protein, carbohydrates and fats to ensure you are getting the correct levels to obtain your own personal goals. This can be easily achieved using a diet control application.
Whatever your goal might be, dietary control, general fitness or muscle gain there is no doubting that you should add a protein supplement to your regime. The health and well-being benefits that can be achieved are enormous, and they taste great also.
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